4 Questions to Ask Before Hiring a Social Media Manager

Are you hiring a social media manager for your business? When interviewing a potential social media manager for your business, it’s important to ask a few questions. 

Most business owners know to ask the basics:

• How much do you charge? 
• How many posts per week am I getting?
• Do you have samples of your work? 

 

But after working in this field for the past six years, I can confidently say there are a few very important things you should know about your prospective social media manager.

 

Do you collaborate with others in your industry?

Beware of the SMM who’s on an island of her own. In collaborating with others, I’ve been able to test what’s working and not working with a larger data sample. We can work together to fix common glitches and discover solutions to the inevitable problems that pop up with Instagram. For instance, when Reels first launched, certain account types were given access to music before others. Due to my solid network of fellow SMM’s, we discovered which type got access and I was able to switch my clients over quickly. The right social media manager will subscribe to the motto, “Community over competition.”

 

How do you stay on top of trends and changing features?

In addition to collaborating with others, your SMM should eat, sleep, and breathe social media. He or she should be able to tell you specifically how they keep up with the ever-changing social media landscape. If your social manager isn’t dialed in, you’ll miss out on keeping your accounts and content current.

 

How did you get started in social media?

This is a question many don’t think to ask, but I would argue that it’s a SUPER important thing to know. Did your prospective SMM choose social media because she is truly passionate about it or did she think it was an easy way to make money (spoiler alert- it’s not.). There’s no degree requirement for social media managers, and that’s great, but sometimes careers that have low barriers to entry attract the wrong people. You want your social manager to LOVE social media.

 

What do you like most about digital marketing?

Similar to the question above, it gets to the heart of your potential hire’s motivations and plans to help your business. Is there something about social media that lights her up? Asking this question ensures you’ll hire someone who’s passionate about social media.

 

 

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